How does behaviourism help players ‘catch them all’ in Pokémon Go?

In this episode I’m joined by the fabulous Professor Rebecca Ferguson, where we get Misty eyed, Brock the mold and Ash the tough questions (weak pun that one) as we explore behaviourism through the lens of Pokémon Go. We mentioned a couple of publications, here they are for your referencing pleasure: Tobin, J., Buckingham, D.,… Continue reading How does behaviourism help players ‘catch them all’ in Pokémon Go?